“You only get one chance to make a first impression.”
Maybe it was Oscar Wilde who said it, maybe it was Will Rogers. There seems to be a bit of debate on that.
Regardless of who said it, it’s true. You only get one chance to make a first impression.
Especially for small-business owners, that first impression often happens when potential clients visit a website or social media page. Think about it. What’s the first thing you see when you go to a new site? If the photographs are of a professional quality, if they are engaging and show a personal style, they invite the viewer to linger a while. To read the words. To learn more.
And research has proven that the longer a person stays on a website, the more likely they are to engage.
So, when one of Houston’s most well-known and highly recognized personal stylists and image consultants, Ellen Caldwell-Ng, called to schedule a portrait shoot to update her website, I KNEW it was going to be BEYOND amazing.
Even her “Before” snapshot looks pretty darn great, in a casual Saturday sort of way, but after spending a little prep- time with Brandie, Seifert, founder of Hollywood Hippie Cosmetics, and dressing in some of her own new fall clothing, Ellen is positively RADIANT!
Ellen provides full-scale image consulting services starting with closet overhauls where she helps her clients organize their existing wardrobes and “shop” their own closets to coordinate outfits they may have never put together before. She helps them understand how to dress for their own body-types and she personally takes them shopping for clothing and accessories. Who wouldn’t want a savvy shopping buddy to maneuver the malls, department stores, and hidden boutiques throughout the city?
This lady knows where and HOW to shop! She’s also an Independent Consultant ant Team Leader for Cabi, a designer clothing line for ladies which is sold in home shows and by personal appointment.
We wanted our images from this session to do more than show off Ellen’s beauty and and fashion sense, so we styled a mini-boutique right in the studio.
If your closet overwhelms you. If you want to LOVE your own wardrobe and look your very best every single day. Ellen is the person to call.
And if you want top of the line photographs that show off your personal style,
whether as gift for your spouse, or significant other,
as an heirloom to share with your children years down the road,
or a branded collection to highlight YOUR business
Call the studio at SPCcreative Photography and we’ll create an unforgettable series of images that is BOLD — PERSONAL — UNIQUE– FUN — and most important of all, it truly is ALL ABOUT YOU!
Fabulous Shoot of Ellen! Great job bringing out her Creativity and Elegant Essence of who she is and doing what she loves. I’m next!
Oh, Michele…. YES! We will have Soooo much fun too. I can hardly wait.
I love the last picture, with the four different poses. It really shows great personality and would make a wonderful banner on her website.
Love this post!! So true that business owners sites and social media pages give the first impression to potential clients. You did an amazing job of photographing this beautiful lady and giving her pictures that will give an amazing first impression to her clients
Thank you, Annie. That’s exactly what we had in mind when I designed it for her. Something fun and personality-driven.
Awwww, thanks Kate. Image truly goes a long long way, and those social media headers, website pages, and such are CRITICAL to establishing a personal brand. It’s so much fun to see people come to life online through great photographs.